Chelsea are planning on selling the naming rights to Stamford Bridge after the stadium’s redevelopment, according to the London Evening Standard.
The Standard believe that when the Blues move back into Stamford Bridge, which is believed to be at the start of the 2023/24 campaign, it will be under a different name.
However, the Standard report that, unlike Premier League counterparts Arsenal and Manchester City, the new stadium name will include the original name – which is great news from a Chelsea fan’s perspective.
The Standard note that it is yet unclear how Chelsea will pay for the £500million development, with Roman Abramovich not certain to cover the cost single-handedly. The sale of the naming rights is not thought to be a contributor towards the cost, rather another attempt by the Chelsea board to increase their annual income.
According to the Standard, Chelsea face competition from Tottenham and West Ham for a sponsor – but let’s be honest, thats hardly competition for a club of our size.