Most people would agree that freelance is a rather tempting prospect in light of such modern trends as technological advances, multitasking, preference of passive income, and others. Besides, 40-hour workweek doesn’t correspond to modern business since freelance can make production more efficient and reduce tons of operations that filled the 8-hour workday.
That’s why this market sector grows 3.5% annually and it’s expected that the majority of the workforce will be freelancers by 2027. Go to uk.jobsora.com and confirm this when seeing growing number of the freelance job offers.
How to Succeed in the Field of Freelance?
Dive into the Essence.
It’s a progressive way of earning money when you’re hired by a company or even an individual to make a certain type of job – build a website, write an article, work as a bookkeeper or virtual assistant, develop an advertising strategy, and do tons of other tasks.
Assess pros and cons.
You get the freedom to choose projects to work while traveling, and save money on a uniform, transportation, etc. However, you should organize yourself, to arrange schedule, and to stick to it since you have precise deadlines. Make a decision, whether you can do it by nature or you should work on this ability.
Choose a niche
No one can do everything at a high level that’s why it’s important to be strategic about the types of tasks you can handle and the clients you take on. In this case, you look like a true expert. For example, if you can write articles and work as a digital marketer, choose the job that you can do better and that you love more. In the case of having equal skills in two or even more niches – full speed ahead because you’re very lucky to be so multifunctional.
Get the Right Gadgets
It’s not difficult to become a freelancer since there is no need to have a dedicated education or pay for special courses. First thing you need is a good Wi-Fi and a laptop/computer. With regard to a comp, the choice is dependable of your profile. For example, if you’re a web-designer, you need a good4K monitor, six or more processing cores, tons of memory, and rapid storage.
Make a Business Plan
Create a business plan where you should point out your skills, contacts (email, phone number or messengers), the list of offers and rates. This step will help you to evaluate your abilities and the potential income objectively.
Use social platforms.
You should prepare your Facebook/Instagram/LinkedIn profiles. Bear in mind that LinkedIn is the most suitable platform that since it is a place where professionals connect.
Arrange your business.
First, you should build a system that will allow you invoicing, monitoring projects, making pricing, drafting a contract, write commercial propositions. A well-established system ensures that you’ll spend your time and resources with maximum efficiency because your revenue is dependable on the amount of work performed per unit of time.
Pay special attention to pricing.
There are two main types of payouts – hourly and per project. The first rates are popular but sometimes they are not able to reflect the real efforts that a perpetrator has spent on the project. In the majority of cases, working on a project rate is more profitable because it reveals its overall value. However, if your job is based on long-term cooperation (in other words, large projects that could last for months), an hourly rate is more rational and cost-effective for you.
Outline your services.
It’s crucial to articulate your approach to ensure a client that you really meet his/her needs and requirements. Certainly, the techniques can change and adapt to a definite project, the “skeleton” is always the same.
Don’t be so quick to quit your full-time job. The preparation of the promotional materials, a search of clients, and other preliminary tasks takes time but don’t bring money at once. You can leave your main job when your revenue from freelance is close to 75% of your current income.
Promote your services.
“Do you like rats? – Certainly not! Nobody likes rats. They’re repulsive and ugly. Do you like hedgehogs? – Certainly yes! Everybody likes hedgehogs. They are amusing and pretty. However, if you shave a hedgehog, it will turn into a rat – repulsive and ugly. So, it’s not about a hedgehog or a rat, but it’s about packaging”.
It means that it’s not enough to a rocket scientist if you don’t pay attention to your “packaging” i.e. marketing.
Develop without a break.
To succeed in freelancing, one should do a lot of research in order to acquire more knowledge within your niche. Don’t forget to track new tools that regularly appear on the market. It will allow increasing your pricing in the future.
Use your ties and benefit from your network.
Your existing network will be very helpful when you introduce yourself to other companies/clients. It will ensure warm meeting and make the ice of mistrust thinner. You’ll be lucky to escape skeptical looks and remarks, as well as to get sufficient competitive edge.
You should post content on your blog no less than twice a week in order to stay visible, interesting, and valuable for your clients, as well as to increase your chances to become an influencer within your niche.
Use new tools
High-techs are born every day. Make sure you use the right tools to enhance your capacity and quality.
Certainly, hundreds of people start from scratch and low revenue but then it’s quite natural to scale and built your career online. Gradually, you’re getting more experienced and get opportunities to grow and earn more money.