Chelsea hope to double revenues and in particular increasing commercial deals within in the next 10 years, reports the Financial Times.
In what was a forgettable 2015/16 season, the Daily Mail claimed that the Blues earned £334.6m. In comparison, rivals Manchester United earned £515.3m in revenue, as per the same report.
Understandably, Chelsea are keen to keep pace with their competitive rivals, and sponsorship deals from partners such as Nike and Yokohama Tyres have helped us begin to bridge the gap, yet we are still some way off the likes of United.
After being appointed as the club’s commercial director, Chris Townsend says that we want to compete with Europe’s elite clubs not just on the pitch but off it.
Mr Townsend is quoted from the Financial Times saying:
“Over the next seven to 10 years, the club wants to be a top four or five club in Europe [by revenues], rather than ranked eighth.”
Mr Townsend also believes that the redevelopment of Stamford Bridge, which could come at a cost of at least £500m and may be ready for the 2021-22 season as reported by the Guardian, may push forward new deals.
These new deals may include shirt sponsorships given naming rights for the ground which has been a common theme in football in recent years.
This is one of many issues around the plans to upgrade the ground that has been our club’s home since Chelsea were founded in 1905.
However, it’s clear that owner Roman Abramovich has fantastic plans for the club he’s been associated with since 2003.