Frank Lampard has spoken to Sky Sports about the importance of having players at the club, who ‘feel Chelsea’, and ‘play for the badge’.
The club are also doing their upmost to reconnect with fans, following a new promotional video supporting the launch of their new away kit yesterday.
It's always been a Chelsea thing. 🔵😉
ft: @Rubey_LCheek, @CesarAzpi, Frank Lampard, Joe Cole, Ron Harris, @Omid9, @CLRafferty1, @JustinRose99, Phil Daniels, @AbbieAbbieMac, @OliverProudlock, @KennyAllstar, @TheBoyWolfy, @CapoLee100 and @djTrevorNelson.#ITSACHELSEATHING pic.twitter.com/ENdvwPkPPX
— Chelsea FC (@ChelseaFC) July 17, 2019
This movement, is absolutely vital. This is something that has been visibly missing from the club for a good few years. Since the likes of John Terry and Frank Lampard left the club the first time around.
Of course the players need to be of a good quality to compete in Europe’s biggest competitions. However, it should not be underestimated how important it is that players have that desire to play for the club and create a connection with the fans.
Just as the club seem to be realising that it is key to connect with supporters, Lampard knows how vital it is for the players to do the same.
Having that desire to play for the badge, can be the difference between winning or losing matches. If it gets to 80 minutes and the game is a stalemate, instead of heads dropping, the players will gather that spirit and passion from inside, and push on to win the match.
Having players who feel Chelsea, is essential. Players that bleed blue and celebrate every victory like supporters, and feel their pain in a defeat.
Those types of players when they put that blue shirt on, they don’t go out to play football – they go out to fight a war.