In 2016 William Hill signed a three-year deal to make them the official betting partner of Chelsea. The deal meant that the popular sportsbook would host a match day betting service at Stamford Bridge, as well as occupying the team’s pitch side advertising boards and other social media posts.
However, whilst William Hill and Chelsea have had a good run, recently there’s been much gossip about whether or not the sportsbook will stay on as an official sponsor next year. In this article, we’ll weigh up which factors could affect the William Hill and Chelsea partnership.
Whilst sports betting and football go hand in hand, new regulations imposed by the UKGC may make it more difficult for sportsbooks to sponsor football teams. In a crackdown last year, the UKGC implemented a whistle-to-whistle ban on betting sites, which meant they couldn’t advertise during matches.
This ban will obviously have had an effect on William Hill, who now can’t encourage viewers to place a half-time bet. Without being able to market their services to fans, William Hill are almost definitely going to reconsider their position as official betting partner as, at the end of the day, the partnership is only worth the money it brings in.
Chelsea Didn’t Achieve
With the league coming to a close this week, it’s plain to see that Chelsea didn’t achieve what was expected of them. Whilst it would have been miraculous for Chelsea to beat Manchester City or Liverpool to top position, a third-place victory is probably not what their sponsors were looking forward to.
Chelsea have long been considered as one of the best teams in England and, whilst their performance this year doesn’t negate that fact, they probably have made their sponsors a little nervous.
Sponsorships are based all around money; you need to be a great team with lots of keen punters for William Hill to sponsor you. Sadly, this may not have happened for Chelsea this year and so the sportsbook may jump ship.
Whilst we’ve just said that Chelsea haven’t achieved the results they were hoping for this season, we’re still pretty confident there will be a lot of other companies vying for their attention.
As a huge club, Chelsea draw in impressive viewing figures and other companies know this too. As such, we wouldn’t be surprised if the partnership changed hands to another betting site.
William Hill are one of the most well-known sportsbooks in the UK, yet there are a few sites which are even more popular these days. Online bookies such as Sky Bet, Bet3t65 and Ladbrokes have all enjoyed huge success and could even be considered better, and bigger, than William Hill. For this reason, we wouldn’t rule out a new partnership between any of them and Chelsea.
In our opinion, we wouldn’t be surprised if William Hill changed partners this year – we don’t know which side of the deal will be unhappy, yet we can’t imagine the sportsbook will want to stay on after three years with the same team.