Chelsea have just inked a new kit and clothing deal with Nike worth an estimated £900 million. The deal will begin at the start of next season (2017-18) and will run for 15 years. Chelsea will receive £60 million annually.
For those that may have forgotten, Chelsea announced in May of this year that they were going to terminate the deal they had with Adidas. Chelsea had to pay £40 million to terminate the Adidas deal six years early.
Terminating the Adidas deal proved to be a smart decision, as Chelsea are now among the market leaders in kit deals. Manchester United receive an estimated £75 million annually and Barcelona earn a reported £120 million annually.
The injection of cash could go a long way towards filling some needs during the January transfer window. Chelsea will be able to spend up to £30 million more annually thanks to this deal, which has to please Antonio Conte. There has been a lot of rumours about Conte being on the hot seat, but his role as manager is safe right now.
Conte only joined Chelsea this past summer and he’ll be given some time to get things right. Chelsea (4-1-2) are 5th in the Premier League table with 16 points. They have a big match this Sunday against Man Utd at Stamford Bridge and need three points in order to keep up with the teams at the top of the table.
Potential Chelsea Transfer Targets for January 2017
It has been heavily reported that Conte will be looking to add a centre back into the rotation in January. Defending has become a problem for the Blues and adding a starting CB would help solve the issue. Victor Lindelof has been linked with the Blues recently. The Swedish defender is garnering interest from a lot of big clubs.
Leonardo Bonucci has been a target of Chelsea for awhile now, but prying him from Juventus will be extremely tough to pull off. Roma’s Antonio Rudiger is an easier target to acquire and it wouldn’t cost Conte too much. Conte has to ensure he picks up a talented CB during the transfer window and there are plenty on the market.
Chelsea need to get back into the Champions League next season, so it wouldn’t surprise me if Conte was given the funds to buy a midfielder and forward as well. Yannick Carrasco has been rumoured to make a move to Chelsea, but he turned those rumours down this week and said he plans on staying with Atletico Madrid.
One thing is for sure, there will be plenty of speculation and rumours as to who the Blues will sign this January. It’ll be a wild winter, but the pressure is definitely on Conte to make some big moves and move Chelsea up the table.